Over time, Piadina also embraces the industrial challenge. Small workshops, buoyed by the success of this unique product, begin to produce for a broader market on a national and international scale, supplying both large and small businesses with their products. In order to preserve the tradition of Piadina, a series of components including institutions and companies strictly located in the designated areas of Romagna come together in the Promotion and Protection Consortium. After years of battles, on October 24, 2014, they succeed in having the symbol of Romagna recognized as a product with a protected geographical indication by the European Union.